This Privacy Policy explains how 7777sk collects, processes, stores and protects your personal data when you use our platform. We are committed to handling your information responsibly, transparently and in accordance with applicable data protection principles. Please read this document carefully.
Last Updated: January 2026Six core data-protection principles that guide everything 7777sk does with your personal information.
We collect only the personal data that is strictly necessary for account operation, identity verification, transaction processing and service delivery. We do not collect data beyond what serves a legitimate operational purpose.
All personal data is stored using industry-standard encryption. Data transmitted between your device and the 7777sk platform is protected via SSL/TLS protocols. Access to your data within our systems is restricted to authorised personnel only.
We do not sell, rent or trade your personal information to third parties for their own marketing purposes. Data shared with third parties is limited to what is necessary for the services you have requested or required by law.
Personal data is held only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, and resolve any disputes. Once the retention period expires, data is securely deleted or anonymised.
You have the right to access, correct, delete and port your personal data, as well as to object to certain types of processing. These rights are detailed in Section 8 of this Policy and can be exercised by contacting our support team.
In the unlikely event of a personal data breach that poses a risk to your rights or freedoms, we are committed to notifying affected users and relevant authorities in accordance with applicable data protection requirements without undue delay.
This Privacy Policy ("Policy") sets out the data protection practices of 7777sk ("7777sk", "we", "us", "our") in relation to personal data collected from users ("you", "your", "User") of the website located at https://7777sk.cam and all associated pages, features and services (collectively, the "Platform").
7777sk is an English-language online gaming and sports betting information platform primarily targeting users in Pakistan. We recognise that your privacy is important and we are committed to processing your personal data lawfully, fairly and transparently, and to implementing appropriate technical and organisational measures to protect it.
By accessing or using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree to the practices described herein, please discontinue use of the Platform. This Policy should be read alongside our Terms & Conditions.
This Policy does not constitute legal advice on data protection law in Pakistan or any other jurisdiction. Users with specific concerns about how local law applies to their data are encouraged to seek independent professional advice.
In this Privacy Policy, the following terms carry the meanings set out below unless context expressly requires otherwise.
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including but not limited to names, email addresses, IP addresses, device identifiers, financial transaction records and account credentials. |
| "Processing" | Any operation or set of operations performed on Personal Data, whether by automated means or otherwise, including collection, recording, storage, use, disclosure, transfer, alteration or deletion. |
| "Controller" | The entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, 7777sk acts as Controller in relation to data collected through the Platform. |
| "Processor" | A third party that processes Personal Data on behalf of the Controller under a contractual arrangement and subject to data processing obligations. |
| "Consent" | A freely given, specific, informed and unambiguous indication of agreement by which the User signals acceptance of the processing of their Personal Data for a stated purpose. |
| "KYC" | Know Your Customer — the identity and document verification process required under applicable anti-money laundering and platform compliance obligations. |
| "Cookie" | A small data file placed on your device by the Platform to facilitate functionality, session management, preference storage and usage analytics. |
3.1 We collect personal data through several channels. The categories of data we collect, and the circumstances in which each is collected, are described below.
When you create an account on 7777sk, we collect your full name, date of birth, email address, username, password (stored in hashed form) and country of residence. We require this data to establish and manage your account and to verify your eligibility to use the Platform.
To comply with Know Your Customer and anti-money laundering obligations, we may collect copies of your government-issued identification document (such as CNIC or NICOP), proof of address and, where applicable, evidence of ownership of a payment method. KYC data is handled with enhanced security controls and accessed only by authorised compliance personnel.
We collect records of all deposits, withdrawals and wagers placed through your account, including amounts in PKR, timestamps, transaction reference numbers and payment method identifiers. Full payment-instrument numbers are processed by third-party payment processors and are not stored by 7777sk in unencrypted form.
We automatically collect technical data when you access the Platform, including your IP address, browser type and version, operating system, device identifiers, screen resolution, session duration and page-interaction data. This data is used for platform security, fraud detection and service optimisation.
When you contact our support team via live chat or email, we collect the content of your communications together with metadata such as timestamps and your account identifier, for the purposes of resolving your query and improving our support services.
Where you choose to use responsible gambling tools — such as deposit limits, loss limits, session reminders or self-exclusion — we record the specific limits or restrictions you have applied. This data is treated with particular sensitivity and is used exclusively to enforce the protections you have requested.
We process your personal data only where we have a valid lawful basis to do so. The bases we rely on are described below.
| Lawful Basis | How We Apply It |
|---|---|
| Contractual Necessity | Processing required to deliver the services you have requested — including account management, transaction processing, bonus administration and customer support. |
| Legal Obligation | Processing required to comply with applicable laws and regulations, including KYC/AML obligations, record-keeping requirements and responses to lawful authority requests. |
| Legitimate Interests | Processing necessary for our legitimate interests, including fraud detection, platform security, responsible gambling enforcement, service improvement and analytics — provided these interests are not overridden by your rights and interests. |
| Consent | Processing carried out with your explicit prior consent, primarily in connection with non-essential cookies and direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal. |
5.1 We use the personal data we collect for the following purposes:
5.2 We do not use automated individual decision-making processes that produce legal or similarly significant effects on you without appropriate safeguards and, where required, your explicit consent.
6.1 We do not sell, rent or otherwise trade your personal data to third parties for commercial purposes. We share personal data only in the following circumstances and only to the extent necessary for the stated purpose.
6.2 Any third party with whom we share personal data is required to process it in accordance with our instructions, applicable data protection requirements and appropriate security standards.
7.1 We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected and to meet our legal, regulatory and operational obligations. The general retention schedules we apply are as follows:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Registration Data | Duration of account + 5 years post-closure | Legal and regulatory obligation |
| KYC Documentation | Duration of account + 5 years post-closure | AML compliance obligation |
| Transaction Records | Duration of account + 5 years post-closure | Financial record-keeping obligation |
| Support Communications | 2 years from resolution date | Legitimate interest (dispute resolution) |
| Technical & Log Data | Up to 12 months | Security and fraud monitoring |
| Marketing Preferences | Until consent withdrawn or account closed | Consent-based |
7.2 Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an individual.
8.1 Subject to applicable law and any overriding obligations on our part (such as legal retention requirements), you have the following rights in relation to your personal data held by 7777sk.
Request a copy of the personal data we hold about you, together with information on how it is being used.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where we no longer have a lawful basis to retain it, subject to any overriding legal obligations.
Request that we temporarily suspend processing of your data while a dispute or correction request is being resolved.
Request a machine-readable copy of personal data you have provided to us under consent or contractual necessity, for transfer to another service.
Object to processing based on legitimate interests or for direct marketing purposes. Objections to marketing will be actioned immediately.
Where processing is based on your consent, withdraw that consent at any time via your account settings or by contacting support.
Lodge a complaint with the relevant data protection supervisory authority if you believe your rights have not been respected.
To exercise any of the above rights, please contact us at the details in Section 14. We will respond to all valid requests within a reasonable period and without undue delay. We may need to verify your identity before processing a request to protect your data from unauthorised access.
10.1 7777sk implements appropriate technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction, alteration or disclosure. These measures include:
10.2 While we apply robust security measures, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your account has been compromised, please contact our support team immediately.
7777sk will never ask you for your account password via email, live chat or any other communication channel. If you receive any message purporting to be from 7777sk that requests your login credentials, treat it as fraudulent and report it to our support team.
11.1 The Platform is intended exclusively for users who are at least 18 years of age, or the higher minimum age required by the operator's licence jurisdiction. We do not knowingly collect personal data from individuals under the age of 18.
11.2 If we become aware that we have inadvertently collected personal data from a minor, we will take steps to delete that data promptly. If you are a parent or guardian and believe that a minor in your care has provided personal data to 7777sk without your consent, please contact us at the details in Section 14.
11.3 Age verification checks are conducted as part of the KYC process. Users who cannot confirm their age upon request will have their accounts suspended pending verification. Providing false age information is a material breach of our Terms & Conditions.
12.1 As an online platform, certain personal data may be transferred to, stored in, or processed in countries other than your country of residence. In particular, data may be processed in the jurisdiction where our servers, cloud infrastructure or third-party processors are located.
12.2 Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place, which may include contractual clauses with data processors that impose data protection obligations equivalent to those applied within our primary operating jurisdiction.
12.3 By using the Platform and providing us with personal data, you acknowledge that your data may be transferred and processed outside Pakistan. We will always handle your data in accordance with this Privacy Policy regardless of where it is processed.
13.1 We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law or the services we offer. Where material changes are made, we will provide reasonable notice via a prominent notice on the Platform or by email to your registered address.
13.2 The date of the most recent revision to this Policy is displayed at the top of this page. We recommend reviewing this page periodically. Your continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms.
13.3 If any amended version of this Policy materially reduces your rights in relation to personal data we have already collected, we will seek your renewed consent where required by applicable law before processing continues under the revised terms.
If you wish to exercise any of your data rights described in Section 8, have a question about how your personal data is handled, or wish to raise a complaint about our data practices, please contact the 7777sk support team.
Data & Privacy Contact:
Email (plain text — not a link): [email protected]
Please include "Privacy Request" in the subject line of your communication and provide sufficient information to allow us to identify your account and process your request. We will respond within a reasonable timeframe and may need to verify your identity before completing the request.
Support is available in English. Users from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar are welcome to submit data inquiries.
For questions about the general terms of service, please refer to our Terms & Conditions. For responsible gambling support, please visit our Responsible Gambling page.